Jacob’s Ladder – AR Omnichannel Direct Marketing
Opportunity
Jacob’s Ladder Boating designs and manufactures an exclusive range of patented, high-quality stainless steel ‘bow access’ boating ladders, and it’s innovative on a global scale. The company wanted to bring AR technology into its traditional direct mail campaigns.
They asked Orpington Omni Media to build an AR Omnichannel Direct Marketing campaign that recreated the boat show experience for boat building companies, commercial boat owners, and sales and after-market sales managers.
Solution
Orpington Omni Media created a dynamic AR solution that connected targeted audiences to video content and 3-D animation through an app-less WebAR QR code printed on a full-color, multi-page brochure. Building WebAR into a direct mail campaign tied Jacob’s Ladder’s marketing channels into one engaging, measurable customer journey. The brochure was designed to stand out, get past gatekeepers and land in the hands of customers throughout the international maritime industry.
Orpington Omni Media’s WebAR platform let customers see Jacob’s Ladder’s models in a ‘real world’ setting. After scanning the WebAR QR code with a smartphone, they could quickly open a video or see an AR image of a Jacob’s Ladder boating ladder on the bow of their own boat.
Results
The campaign also included a call to action that sent customers to Jacob’s Ladder’s website to learn more about exclusive licensing agreements. Jacob’s Ladder also received detailed data and tracking information to help judge how well the campaign worked and to grow market penetration in future AR Omnichannel Direct Marketing campaigns.
Here’s what Jacob’s Ladder had to say:
The AR for our ladders looks fantastic. The app with the option to view the AR or our animated video is also great. Orpington Omni Media have been so supportive and extremely helpful throughout the entire process, even assisting us with finding the right mailing house in America to partner with.
If you’d like to take your business’s traditional print marketing further with Augmented Reality, contact Orpington Omni Media to book a no-obligation consultation.
About Orpington Omni Media:
Orpington Omni Media is a world-leading provider of AR Omnichannel Direct Marketing solutions. Our technology changes how brands engage with their audience by joining the physical and digital worlds. With our Interactive Print and AR solutions, businesses can hold customers’ attention and deliver memorable experiences that go beyond traditional marketing. AR Prize Home Brochures made easy.
Our platform helps businesses stand out from the competition by offering Interactive Print and AR experiences. They engage customers and they also drive profit, so businesses can grow revenue and customer engagement. Whether you’re improving print materials or digital marketing campaigns, Orpington Omni Media gives printers the tools to create interactive journeys that hold attention and inspire.
We have offices in key business hubs across the United States and Australia. We can offer local support on an international scale. Businesses and developers are welcome to explore Augmented Reality (AR) with Orpington Omni Media. You can use our easy self-service platform or build our technology into your current applications, and either way our team is ready to help you find new opportunities and build real audience engagement. Come on this journey with us and see what AR Omnichannel Direct Marketing can do for your brand presence and user experiences.