Mater Foundation – AR Prize Home Brochure
Opportunity
The Mater Foundation, a well-known charitable organization, saw the potential in Orpington Omni Media’s technology and got in touch about adding Interactive Print to its Mater Prize Homes print promotions, which led to an interactive AR Prize Home Brochure. The main goal was to improve engagement and also to boost ticket sales by giving the audience a truly immersive experience.
Solution
Orpington Omni Media, a leader in augmented reality solutions, designed a custom AR campaign to lift the Mater Prize Homes experience. With a single QR code, users of the AR Prize Home Brochure met Boyd Duff, the Mater Ambassador, who guided them through an interactive journey. They could explore the properties in 360-degree AR, watch property videos and look over 3D floor plans, all on their mobile devices. A compelling call to action then took them straight to online ticket purchase.
The project began with a productive meeting between the Orpington Omni Media team and Mater Foundation’s Marketing Manager. The two teams then worked closely together to craft user-friendly UI designs, support detailed 3D modeling, edit the green screen videos and set up the campaign in Mater Foundation’s Orpington Omni Media account. To build on the success of the AR Prize Home Brochure, Orpington Omni Media worked with Mater Prize Homes’ digital marketing team to deploy a Facebook pixel for precise digital retargeting of the relevant audience.
Result
In just 30 days the AR Prize Home Brochure received 1,213 QR code scans. Of those, 77.90% engaged with the content and 91.26% clicked the prominent Call to Action. Mater Prize Homes saw that the scans came from more than 360 unique locations across Australia, which gave them useful insight into regional engagement.
Encouraged by the results, Mater Prize Homes has committed to producing similar AR Prize Home Brochures. It’s working with Orpington Omni Media’s team of Interactive Print experts to fine-tune QR code placement, design elements and call-to-action strategies for the best campaign performance. Mater Foundation is also looking at launching these experiences through QR codes in its television advertising, which would take the immersive content to a wider audience.
Contact Orpington Omni Media to find out how Augmented Reality and Interactive Print can take your audience engagement to a whole new level.
About Orpington Omni Media:
Orpington Omni Media is a world-leading provider of Interactive Print and Augmented Reality (AR) solutions. Our technology changes how brands engage with their audience by joining the physical and digital worlds. With our Interactive Print and AR solutions, businesses can hold customers’ attention and deliver memorable experiences that go beyond traditional marketing. AR Prize Home Brochures made easy.
Our platform helps businesses stand out from the competition by offering Interactive Print and AR experiences. They engage customers and they also drive profit, so businesses can grow revenue and customer engagement. Whether you’re improving print materials or digital marketing campaigns, Orpington Omni Media gives printers the tools to create interactive journeys that hold attention and inspire.
We have offices in key business hubs across the United States and Australia. We can offer local support on an international scale. Businesses and developers are welcome to explore Augmented Reality (AR) with Orpington Omni Media. You can use our easy self-service platform or build our technology into your current applications, and either way our team is ready to help you find new opportunities and build real audience engagement. Come on this journey with us and see what AR technology can do for your brand presence and user experiences.