McGrath – AR Property Advertising
Client: McGrath Mooloolaba
Website: https://www.mcgrath.com.au/offices/210-mooloolaba
Project: AR Property Advertising (magazine)
Client Overview:
McGrath Estate Agents Mooloolaba and Buderim are leading Sunshine Coast-based real estate agencies.
Objective:
McGrath Estate Agents were looking for an innovative way to stand out from their competitors and a way to connect better with new and existing customers through print publications.
Solution:
Orpington Omni Media worked with McGrath Estate Agents Buderim & Mooloolaba to deliver AR property advertising in a local publication called My Weekly Preview. Each AR ad played a video that then linked straight to the property page on the website for more information.
Residents in certain areas of the Sunshine Coast who received the local “My Weekly Preview” magazine could download the Orpington Omni Media app and scan selected McGrath properties to see augmented reality video content about that property. A clear call to action then prompted viewers to visit the property page on the website and enquire further.
Click here to see more uses of AR in real estate and property.